How to advertise your portfolio via social media
We all know we can use Facebook, Instagram, etc. But there is an important way to advertise yourself towards your target client. Moral behind this article, is making sure you get the most out of your advertising and portfolio, making sure it reaches out to potential clients that you want.
1. How often do you post? This is something to ask yourself, do you post once a month? Once a week? or every 2 months? The actual amount of times you post will help you better your business. If you post once every few months, you are less likely to be in your desired group of clients. if you post once a week or a few time a day you are more likely to book and show your current work and that you are always working on bettering your photography or any work that people will see how busy you are.
2. Properly naming your albums or sets of work. Now we have all started somewhere, right? Some of us pick up our style faster than others, thats ok. But properly naming an album or set of work can help where style isn't a definite yet. Well you're probably wondering what should I name my work/ gallery/album/etc? Well think about what you want to be known for, do you want to be known for "Wedding Shots" or "Past Weddings"? Wedding shots doesn't sound convincing enough to want to book nor is it convincing enough to refer or look at your work, sorta sounds like going to the bar. Past weddings shows "Your past work" which is what your portfolio is based on (past work. Also having an album or gallery named children and one babies and having a mix in both, organizing your photos in the right areas are key to proper exposure. As well as pregnancy and maternity (don't want to mix those up).
3. Time stamping. This is a good topic for many reasons...
- If the actual event was before you posted it use the proper date ( days or weeks from actual date).
- If the actual event was photographed recently don't time stamp your images 2 years before they were taken, especially if your friends refer you and see a picture time stamped, it's tough to tell people that the picture you took was 2 years ago when ie. a child who is only a year or two old is featured 2 years before they were born in your time stamped 2 years prior image. (current boyfriend/girlsfriend,husband/wife were featured prior to ever meeting)
- It's ok if you don't have certain work in your portfolio, but lying to build clientele isn't right either. DON"T TIME STAMP unless it was that far in the past.
- Your most recent work is most likely your best work, show everyone the new work you have so far.
4. Posting a few images, not just as a sample but for your own benefit. Why is that? Well, having someone take all your work off facebook or instagram and printing them, editing them etc can damage your reputation and slander your work as well, not to mention all your hard work would be "at a clients disposal" for free. Sample images should be a few preview images online, depending on how many you want to put is up to you. But don't put up so many that it's half of your entire session or event.
5. How do you get clients through social media normally? Do you tell people that no one will volunteer or you have a bucket list? It's totally fine to want to build your portfolio and show your work, but guilting people into helping to build will not get you the results you want, you will always strive to add to your bucket list and never be totally happy with your work. If you have been photographing for a while and your style hasn't changed, the amount of people who would be interested in your work will probably stay the same, if you don't make progress with your style and people see the results, they will assume you don't know what you are doing or you are mediocre.
6. Showing a sample from the back of your camera or a behind the scenes image to give people suspense on what you are doing. Now I totally understand not everyone has an expensive camera, which is fine, no one should judge you on your camera purchase, but never be shy to show a glimpse on the back of the camera prior to a sample, why? keeps them guessing, keeps people coming back and checking for the samples.
7. Unless you are an "IPHONE PHOTOGRAPHER" or use instagram a lot, don't use your phone for your primary images, screen shots yes, behind the scenes yes, but never your actual images. You're probably saying what is wrong with IPhone images? Well in reality there is nothing wrong, but for your work you want to show your best, not grainy images or blurry flash from a phone. No one wants to hire a photographer that only knows who to use a phone.
8. Make sure your watermarks are identical based on style or format of sample images. What I mean by that is if your watermark is a different size with the same logo make sure you know when to change the size of the watermark/logo when you crop images or leave them alone. Nothing in this world can make your work look bad than an unorganized logo/watermark and having a different font or size on every image. Also try to stick with one, when you brand your work, people recognize your logo and your style. If you are always changing logo/watermarks and cannot keep them for more than a month, your work might be over looked and inconsistent. Future clients shy away from inconsistent work and the fact that their work could be sloppy and constantly changing through out their images.